Blum Login Page
Theme: Blum · Section type: Template section (Customer account pages)
The Login page is where customers sign in to their account on your store. From here they can also reset a forgotten password or go to the page that creates a new account.
Note: This page is used only when your store uses legacy customer accounts. If your store uses new customer accounts, Shopify hosts the customer account pages and this theme template isn't used. You can check which version your store uses in your Shopify admin under Settings > Customer accounts.

What you can do
- Open the Login template
- See what customers see
- Look up every setting
- Fix common problems
Open the Login template
- In the theme editor, open the template menu at the top and select the Login customer template.
- In the left sidebar, click the Login section.
- Under General, select a Color scheme.
- Click Save.
The fields, buttons, and messages on this page are fixed. You can't add or remove fields in the theme editor.
Tip: To change the wording of the labels or buttons, edit the theme's language in your Shopify admin under Online Store > Themes > Edit default theme content.
What customers see
- Login form: an Email field and a Password field. Customers fill in both and click Login to go to their account page.
- Forgot your password?: a link next to the Password label. It replaces the login form with a Reset password form. Customers enter their Email and click Send, and Shopify emails them a link to set a new password. Back to login returns to the login form.
- After sending: the login form shows the message "We've sent you an email with a link to update your password."
- Create account: a link that opens the Signup page.
- Continue as a guest: when your checkout allows guest checkout and the customer comes from checkout, a Continue button lets them check out without signing in.
- Phones: the Login button uses the full width, and Create account appears below it.

Settings reference
General
Setting | What it does |
|---|---|
Color scheme | Sets the colors of the page. You can edit color schemes in Theme settings > Colors. |
Troubleshooting
Customers see a different login page than the one in the theme editor.
Your store uses new customer accounts, so Shopify hosts the login page. The theme's Login template is used only with legacy customer accounts.
The account icon doesn't appear in the header.
The header shows the account icon only when customer accounts are turned on in your Shopify admin under Settings > Customer accounts.
A customer didn't get the reset password email.
Ask them to check their spam folder and to use the same email address as their account.
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Updated on: 26/10/2026
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