Blum Announcement Bar
Theme: Blum · Section type: Header group section
The Announcement bar shows short messages above the header on every page, such as a sale, free shipping, or a new collection. Customers see your most important news as soon as they land on your store.
Note: The Announcement bar is part of the Header group, above the Header section. It holds up to 6 messages. The bar is hidden when it has no messages.
What you can do
- Add your messages
- Rotate messages automatically
- See what customers see
- Look up every setting in "Settings reference"
- Fix common problems
Add your messages
- In the theme editor, under Header, click the Announcement bar section.
- Click Add block > Message.
- Enter the Text of your message.
- Optional: add a Link, for example to your sale collection.
- Repeat for each message, up to 6.
- Click Save.
Tip: Keep each message short, so it fits on one line on mobile.
Rotate messages automatically
- In the Announcement bar section, under Messages, check Enable messages autoplay.
- Drag Change message every to set how long each message shows, from 3 to 10 seconds.
- Optional: check Open external link in a new tab.
- Click Save.
What customers see
- One message: the message shows in the center of the bar, without arrows.
- Several messages: customers see one message at a time. They click the arrows on each side to move between messages. With autoplay on, the messages change on their own.
- Linked messages: a message with a link is underlined. Customers click it to open the link.
- Mobile: the bar works the same way and stays above the header.
Settings reference
General
Setting | What it does |
|---|---|
Color scheme | Sets the background and text colors of the bar. You edit color schemes in Theme settings > Colors. |
Messages
Setting | What it does |
|---|---|
Enable messages autoplay | Changes the message automatically. |
Change message every | Sets how long each message shows, from 3 to 10 seconds. |
Open external link in a new tab | Opens message links that go to other websites in a new browser tab. |
Message block settings
Setting | What it does |
|---|---|
Text | The message text. |
Link | The page customers open when they click the message. Appears after you enter text. |
Troubleshooting
The announcement bar doesn't show.
The bar shows only when it has at least one Message block with text. Add a message, or check that the section isn't hidden in the Header group.
My messages don't change on their own.
Check Enable messages autoplay under Messages.
I can't add another message.
The bar holds up to 6 messages. Remove a message before you add a new one.
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Updated on: 26/10/2026
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