Blum Theme
Blum 3.9.0: New Visual Storytelling Experience & Pre-order Support
Blum 3.9.0 is a feature-rich update built for fashion and lifestyle brands that want more control over how they sell and how they tell their story. This release brings native pre-order support so you can start generating revenue before a product ships, a brand-new Images with Text Scroll section that turns your editorial imagery into an immersive browsing experience, and a dedicated Product Disclosures block to keep your store compliant without cluttering your product pages. Alongside these highSome readersBlum 3.8.0: New Depth with Parallax Scroll & Age Verification
Blum 3.8.0 is about giving your storefront more presence. This release adds cinematic parallax scrolling to your banners, a new animated text section built for dramatic headline reveals, and a fully customizable age verification popup for stores that need one. We've also completed our rebrand from SalesHunterThemes to eComX - same team, same theme, new name. Highlight features A New Sense of Depth with Parallax Scroll For a visual-first brand, flat banners can feel static. Parallax scrFew readersBlum 3.7.0: Interactive Before/After Reveals, Slideshow Image Swiper & Stats Counter
Blum 3.7.0 is a storytelling release. Six new sections give you more ways to show off your product and your brand - from a before/after slider that lets shoppers compare two images side by side, to a media slideshow with a cinematic zoom effect built for lookbook-style browsing and brand story. Alongside the new sections, this update fixes several issues around search, menus, and variant selection so your storefront looks and feels as polished as the collections you're selling. Highlight FeaFew readersBlum 3.6.0: New Mega Menu, RTL Support & Refined Motion Design
A bunch of new exciting update - a new mega menu, product siblings, right-to-left language support - toward the smaller motion and interaction details that make a fashion storefront feel finished: preloaders, hover animations, and smoother input states. Together, these updates give you a storefront that both navigates and feels better, without asking you to touch a single line of code. Highlight Features A New Mega Menu for Effortless Navigation A full apparel catalog only works if shopSome readers
Shine Theme
Shine 3.5.0: Two New Demos, a Transparent Header & Seven New Sections
Shine 3.5.0 is a major creative release. Two new demo stores, Ardent (built for Jewelry and Accessories brands) and Strade (built for Bags stores), give you fresh starting points for your brand, while a transparent homepage header and a full-height Hero section let your imagery take centre stage from the very first scroll. Add seven new sections, new product page blocks, and dozens of fine-tuning controls, and Shine gives you more ways than ever to build a store that looks and feels yours. HFew readersShine 3.4.0 & 3.4.1: Shoppable Video, Collection Showcase & Product Variations
Shine 3.4 is about letting your brand be seen, felt, and trusted. Shoppable video turns your content into a place to buy, product variations bring every shade and scent together into one beautiful listing, two new collection sections make browsing your ranges as inviting as a beauty counter, and new product page blocks tell the story behind what goes into each formula. This article covers both 3.4.0 and the 3.4.1 update that followed, with everything you need to create a storefront that feels asFew readersShine 3.3.0: Shoppable Lookbooks & Confidence-Building Comparisons
Shine 3.3.0 is about turning your brand's story into sales and helping shoppers choose with confidence. This release adds a fully shoppable lookbook experience, a polished comparison table for side-by-side product decisions, smarter product discovery through recently viewed items and a curated header product menu, plus a handful of header and navigation refinements. Alongside these features, every theme asset now carries the eComX name as part of our rebranding. Highlight Features TurnSome readersShine 3.2.0: AI-Generated Custom Sections & High-Variant Product Support
Shine 3.2.0 is built to help your brand tell a richer story while carrying more of your catalog than ever before. This release introduces powerful custom sections for building on-brand layouts, native support for high-variant products so your full shade and scent range can live on a single page, and a long list of polish across cart, search, and product presentation. Highlight Features Build On-Brand Sections with Custom Blocks, Compatible with Shopify's AI-Generated Sections Shine 3.2Some readers
Electro Theme
Electro 3.4.0: Bulk Ordering & Product Bundles for B2B
Electro 3.4.0 takes a clear step toward making Electro a strong fit for large catalog and B2B stores. When you carry hundreds of products and thousands of variants, every extra click and every scattered detail adds friction. This release tackles that directly: bulk ordering lets customers pick quantities across every variant in one step, bundles connect related products so shoppers do not have to hunt for them, and new product page blocks keep availability, timing, and safety information consistFew readersElectro 3.3.0: Smarter Product Discovery with Compatibility Finder & Image Comparison
Electro 3.3 is built around one goal: helping electronics shoppers buy with confidence. This release introduces two new discovery tools - a Compatibility Finder and a draggable Image Comparison slider - alongside a reworked block and typography system that gives you far more control over how products and content are presented. Rolled in are the refinements from 3.3.1 and 3.3.2, making this the most polished version of Electro yet. Highlight Features Find the Right Fit Instantly with ComSome readersElectro 3.2.0: Full High-Variant Support Meets AI-Powered Custom Sections
Electro 3.2.0 keeps your store fully in step with Shopify's latest variant capabilities, so even the most complex, spec-heavy products display cleanly. This release also introduces a new Custom Section with available AI-generated blocks for powerful page design, a clearer discount experience on the cart page, and a set of fixes that smooth out browsing and product pages. Highlight Features Full Support for High-Variant Products In October 2025, Shopify raised its product variant limitFew readers
Normcore Theme
Normcore 2.3.0: Smarter Header Search & Compact Product Bundles
Normcore 3.2.0 is built to empower the way shopper can find what they need. This release pairs a smarter, filterable header search with a new Compact Product Bundle section, so you can guide shoppers to the right product, and the right add-on in seconds, even across a catalog of thousands of SKUs. Layer in parallax scroll, animated text reveal, and a fresh collection slider, and this update strengthens your store's visual polish without slowing it down. Highlight Features Find Anything,Few readersNormcore 2.2.0: Infinite Scroll for Effortless Browsing & Full RTL Language Support
Normcore 2.2.0 is built around one idea: make it easier to move through a massive catalog, and easier to sell into more markets while doing it. This release introduces infinite scroll for collection pages and full right-to-left (RTL) language support, alongside a new AI-ready Custom Section, on-cart discount code visibility, and a set of performance and stability fixes that keep large storefronts running smoothly. Highlight Features Keep Shoppers Moving Through Your Entire Catalog withSome readers