Blum 3.8.0 is about giving your storefront more presence. This release adds cinematic parallax scrolling to your banners, a new animated text section built for dramatic headline reveals, and a fully customizable age verification popup for stores that need one. We've also completed our rebrand from SalesHunterThemes to eComX - same team, same theme, new name.
Highlight features
A New Sense of Depth with Parallax Scroll
For a visual-first brand, flat banners can feel static. Parallax scroll adds subtle depth and movement as visitors scroll past your Image Banner, Newsletter, Countdown Banner, Custom Section, and Slideshow - giving your homepage and campaign pages an editorial, cinematic feel that a still image alone can't deliver. It's a small motion cue that makes your storytelling feel considered rather than templated.
Age Verification Popup
If your collection ever includes anything age-restricted - a spirits-branded capsule, a vintage line with legal restrictions, or an accessory category with an age requirement - you now have a way to gate access without resorting to a generic, off-brand popup. The overlay's heading, message, and confirm/deny buttons are fully customizable as their own block, and a visitor's choice is remembered via cookie so returning shoppers aren't asked twice.
How to create an age verification popup:
Step 1: From section tab in left editor sidebar, go ahead to Overlay Group section
Step 2: Click Add section > choose Age verification
Step 3: Adjust layout, size, behavior, and content for the section
Step 4: Save the editor
Revealing Text: Headlines that Arrive on Cue
A new section brings your headings and subheadings to life with an animated reveal as visitors scroll into view, with a configurable animation style. It's a subtle way to slow shoppers down and draw their eye to a new collection statement or campaign headline.
How to create a revealing text section:
Step 1: In the theme editor, click Add section > search for Revealing text section
Step 2: Customize the section to you liking: scroll animation, layout, content, text color, text stroke
Step 3: Save the editor
Notable Additions and Improvements
Block Group - Add Inherit Color Scheme
When building layouts from block groups, you no longer have to match colors block by block. Enable “Inherit color scheme” and every block instantly picks up its parent section's palette - keeping campaign pages and custom layouts visually consistent with a single toggle, and saving real design time when you're iterating on a lookbook page or seasonal drop.
Rebrand to eComX
Completed the rebrand of all theme assets and component identifiers from SalesHunterThemes to eComX. No settings, sections, or functionality have changed, so no action is needed on your end.
Want to know who to upgrade your Blum theme to the latest version? Read this article